Question
Do I need a barcode for my products? Are UPCs required for each listing?
Answer
At the present time, when adding a product manually in the Rivly seller portal, barcodes (UPC, EAN, ISBN, GTIN-14) are required for all products. Barcodes help us ensure that duplicates of the same product are not listed which degrades the shopping experience (seeing 10 of the same product in search results).
Rivly will roll out a barcode exemption program in the near future where sellers that intend to manually add their products can apply for permission to list without a barcode.
However, if you import the listing from Amazon, we do not require a barcode since Amazon has its own system of issuing exemptions to control this on their platform. For Shopify imports, at this time we will also allow the product to not have a barcode since Shopify merchants are typically private label sellers for their own brand.