Question
I can’t deal with the fake reviews plaguing top ecommerce sites. What will Rivly do to prevent this growing issue?
Answer
We are fully aware of the growing issue in regards to fake reviews on other marketplaces and are determined to create a fair, trustworthy marketplace by instituting safeguards from the start.
At Rivly in order for someone to participate in our review process they have to verify their identity. In doing this, the reviewers can now be rewarded for their high quality reviews through our Rivly rewards system.
Additionally, we employ fraud-prevention measures, including but not limited to:
- Device fingerprinting
- IP address monitoring
- Usage pattern analysis
- Velocity checks
- Payment verification
- Vote and review pattern auditing
Accounts showing suspicious or high-risk activity may be temporarily or permanently restricted.
Our ultimate goal is to create a platform of quality and honest reviews to add value to the customer shopping experience.